Click here to access the slides AI-powered interviewing: Best practices from Yasna This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation […]
Click here to access the slides An Immersive Ethnography Technique for deep understanding Presented by Chris Hauck, President of HauckEye NewMR Event: Qualitative Research in 2021 Over my long career, I have been lucky enough to work with really creative […]
Click here to access the slides Face-to-Face qualitative research in 2021 Conversation with Ray Poynter and Bob Qureshi, joined by Holly O’Neill, Patrice Wooldridge, and Chris Hauck NewMR Event: Qualitative Research in 2021 Discussion content Bob Qureshi, founder and co-owner […]
Click here to access the slides Moving your focus groups online: rich qual insights via asynchronous online communities At a time when qual researchers are being told by the MRS to take their in-person research and do it online, this […]
Click here to access the slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative. We will explore research objectives (and subsequent business decisions) […]
Click here to access the slides The Power of Going Long We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . . . but in many situations, thinking of ways to interact with […]
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