The Clients’ Perspective

There are no slides for this recording. There are no slides for this recording.   Transcript of recording with Pashmeena Hilal, Ray Poynter, and Kendra Speed – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:06.750] – Ray Poynter So hi, Kendra. Hi, Pashmeena.   [00:00:10.230] – Pashmeena Hilal Hello, how are you?   [00:00:11.670] – Ray Poynter Thank you so much for joining us. People find it invaluable to know what other clients think or if they’re on the supply side, what clients think and the perspectives, the challenges. So I think it’s going to be really useful for everybody. So maybe we start with an introduction into your roles. And Kendra, for those of us outside the USA. James Mark is not a massively famous name, too, is familiar. Sounds a little bit about the company and how Insight’s function within that and some of the problems that we probably have heard of him, but.   [00:00:48.570] – Kendra Speed Sure, Kendra Speed, I’m director of insights and integrated intelligence […]

Research and Insights. State of the Nation Review

Click here to access the slides Click here to access the slides   Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:07.080] – Ray Poynter Welcome to the future Ray Poynter here, and I’m going to share my state of the nation with you about research and insights where we are and where we’re going. In a nutshell, what is my message? Yes, there is going to be more research in the future. We’re going to see more surveys, depth interviews, focus groups, ethnography, all sorts of research activities are going to increase, but it’s going to be less in quotes, market research. So let’s unpick that.   [00:00:41.460] – Ray Poynter There are two key changes that are happening and have been happening. The first, as we saw from an ESOMAR and partner study last year, nearly 50 percent of the research that’s conducted around the world is conducted internally by clients, and that percentage is growing. So that is changing the nature of […]