There are no slides for this event, but you can listen to the podcast here Interview with Betty Adamou, author of Games and Gamification in Market Research Ray Poynter of NewMR interviews Betty Adamou, author of Games and Gamification in […]
Click here to access the slides NewMR after 10 Years – Atlantic Session On 8 December 2020, it will be ten years since the first Festival of NewMR, so it seems like a good time to reflect on what has […]
Click here to access the slides The magical power of play One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that the often used Matrix questions seem to demotivate participants. I think […]
Click here to access the slides Betty Adamou book interview with Ray Poynter on NewMR Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed by Ray Poynter about her book, who […]
Click here to access the slides Pete Cape Opportunities and Challenges for MR 2017 We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience for the participant. So what stops us doing […]
Click here to access the slides Betty Adamou Research Innovation 2016 What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go generates (like actually leaving the house, discovering new areas, and working […]
Click here to access the slides Betty Adamou Betty Adamou from Research Through Gaming shows how and why Games and Gaining can help market research via ‘The Suspension of Disbelief in Research Games’. Click here to access the slides
Betty Adamou presents ‘Differences Between Games & Gamification’ at Cutting Edge 2015 Betty Adamou presents ‘Differences Between Games & Gamification’ at Cutting Edge 2015
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