The magical power of play

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Ray Poynter interviews Betty Adamou

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Gamification: The Challenge of Rules

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Reversing Pokémon Go: Designing from the start with the finish line in mind

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Altered Reality – The Suspension of Disbelief in Research Games

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The Gargantuan Differences Between Games & Gamification For Online Research

Online Surveys & Digital Games: How alike we really are, and how we can harness a gamer-style of engagement for better data quality

Introduction to Gamification

“Serious Games” has a place in future MR-it will ensure respondent engagement, focus and therefore validity,and help with panelist retention. It will also increase participation from the elusive 18-24 year olds!

Let’s all play the game