Topic: Gamification

Video Book Interview with Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, is interviewed by Ray Poynter for the latest… 6 May 2021 Video & Slides NewMR after 10 Years – Atlantic Session On 8 December 2020, it will be ten years since the first Festival of NewMR, so it seems… 9 December 2020 Video & Slides The magical power of play One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that… 5 March 2019 Video & Slides Ray Poynter interviews Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed… 2 November 2018 Video & Slides Gamification: The Challenge of Rules We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience… 21 June 2017 Video & Slides Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go… 8 December 2016 Video & Slides Altered Reality – The Suspension of Disbelief in Research Games Betty Adamou from Research Through Gaming shows how and why Games and Gamification can help market research via… 9 June 2016 Video & Slides The Gargantuan Differences Between Games & Gamification For Online Research 25 September 2015 Video & Slides Online Surveys & Digital Games: How alike we really are, and how we can harness a gamer-style of engagement for better data quality 30 November 2014 Video & Slides Introduction to Gamification 17 July 2014