There are no slides for this presentation, however, you can access the other slides from other presentations in this event by visiting our Play Again page. Story Time: The Narrative Research Forum event with Irrational Agency and NewMR This forum, […]
Click here to access the slides Narrative Exploration of New Categories at Mondelēz As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi and Maura Collins-Titone discuss and share how Mondelēz used narrative research to identify emerging […]
Click here to access the slides Who, me biased? When we think of cognitive biases, we typically focus on what it means for respondents. But what about our analysis? It’s all too easy to fall for confirmation bias or to […]
Click here to access the slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent of ‘right brain, left brain’. But what are they […]
Click here to access the slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of signs and symbols has a lot in common with […]
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