Click here to access the slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say? Consumers behave irrationally because our decisions are managed by […]
Click here to access to access the slides Visualizing emotions: Measuring motivations simply, quickly and intuitively Although emotions are difficult to articulate and measure explicitly, they are a very tangible part of human experience. Visual stimuli help researchers make emotion […]
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