Platform Showcase – The Insights Copilot from YouScan

Click here to access the slides The Insights Copilot from YouScan – Platform Showcase No Description Click here to access the slides

The Future in Focus

Click here to access the slides The Future in Focus In this NewMR webinar, join our panel of experts as we explore: – Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? […]

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Click here to access the slides Tech for tech’s sake? Learnings from experiments with AI in consumer research MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the […]

Word Cloud Plus: A better word cloud solution

Click here to access the slides Word Cloud Plus: A better word cloud solution Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds. This presentation shows Word Cloud Plus through a useful tour, […]

Automated Semiotic Analysis: Hero, Heretic or Helper?

Click here to access the slides Automated Semiotic Analysis: Hero, Heretic or Helper? Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit from automated assistance in understanding the world of images […]

Insights from Nonconscious: Marketing That Talks Implicitly

Click here to access the slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say? Consumers behave irrationally because our decisions are managed by […]

Assisted Intelligence: how smart machines will turbocharge tomorrow’s researchers

Click here to access the slides Assisted Intelligence: how smart machines will turbocharge tomorrow’s researchers AI tools will help and augment researchers in the future – rather than replace them. But researchers will need to acquire new skills to make […]

What are the emerging technologies in market research? Where should your focus be over the next two years?

Click here to access the slides What are the emerging technologies in market research? Ray shares his findings, conclusions and recommendations about the state of emerging technologies in market research, based on the recent GRIT study. Find out what is […]

Where’s the cutting edge in market research?

Click here to access the slides Ray Poynter Festival NewMR 2017 In this presentation Ray will highlight the latest trends and innovation in market research, highlighting shifts that could be impacting the way we do market research in 2017 and […]