Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures

Click here to access the slides Click here to access the slides   Transcript of recording with Dr Tanvi Gupta – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:06.040] – Dr Tanvi Gupta So today, I’ll be presenting to you one of our forthcoming papers in the Journal of Consumer Research, which is titled Safe Together Vulnerable, like how interstitial space impacts Logo’s Impacts Brand Attitudes in Diet versus Loose Cultures. So I have co-authored this paper with Professor Henry Cabot from Boston College. And in this paper we basically look at the meaning of empty space within Logo’s and how different cultures interpret the same empty space differently. The logos are actually carriers of brand meaning, and we all know that auto companies tend to spend a lot of money and a lot of thinking to come up with Fetlock when there’s a lot of research that goes behind that.   [00:00:50.590] – Dr Tanvi Gupta And one of the main goals of visual branding is to design logos in […]