Automated Semiotic Analysis: Hero, Heretic or Helper?

Click here to access the slides Automated Semiotic Analysis: Hero, Heretic or Helper? Andrew Jeavons, co-founder of Signoi, presents a compelling case for why market researchers, semioticians, and brands can benefit from automated assistance in understanding the world of images […]

The Morality of Market Research in the Age of A.I.

Click here to access the slides Andrew Konya VLC NewMR Aug 2019 Andrew Konya, CEO of Remesh, speaks on the moral consequences of unbridled A.I. in market research and other unpredictable secondary effects implemented by the technology. Click here to […]

The Beauty from the Bottom of the Data Lake

Click here to access the slides The Beauty from the Bottom of the Data Lake A.I and machine learning algorithms have made giant leaps to help uncover insights in the millions of conversations, text, pictures from surveys or social media. […]

Helping Marketers create better customer experiences using AI

Click here to access the slides Helping Marketers create better customer experiences using AI Visual information overload is a problem for consumers, brands and retailers. Scientists have shown that this creates ‘load induced blindness’. We can now measure those vital […]

Is MR ready to “Unleash a New Reality”?

Click here to access the slides Bruce Friend AAA 2016 Is MR ready to “Unleash a New Reality”? “Final Fantasy: The Spirits within”, released in 2001, was the first photorealistic computer-animated feature film. It now holds a place as one […]