Click here to access the slides Ray Poynter Festival NewMR 2017 In this presentation Ray will highlight the latest trends and innovation in market research, highlighting shifts that could be impacting the way we do market research in 2017 and […]
Click here to access the slides Stephen Paton Research Innovation 2016 What is that knocking? A step into the future or one step closer to obsolescence? In this information heavy, attention light world, Market Research professionals cannot afford to stand […]
Click here to access the slides Leigh Caldwell and Lizzi Seear Research Innovation 2016 Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience. It has progressed from qualitative exploration of biases, […]
Click here to access the slides Sue York Research Innovation 2016 What are the key trends and differences in mobile research around the world? In this presentation, Sue will highlight the key things that researchers need to know. Click here […]
Click here to access the slides Corrine Sandler and Steve August Research Innovation 2016 How do you decide where in a store to put a new healthy snacking item? FocusVision and market research firm, Fresh Intelligence, utilized mobile research technology […]
Click here to access the slides Colin Ho Research Innovation 2016 We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into consumers’ perceptions and emotions. We web scraped and analyzed 7,000 online […]
Click here to access the slides Raj Sandhu Research Innovation 2016 Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers wonder if this is the latest fad, or if BE holds […]
Click here to access the slides Betty Adamou Research Innovation 2016 What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go generates (like actually leaving the house, discovering new areas, and working […]
Click here to access the slides Happy Thinking People Skills For A NewMR World 2016 The closer Research gets to the people’s lives we wish to understand, the better. Qualitative research is well placed to access the raw emotions, unfiltered […]
Click here to access the slides. Steven Cosgrove Skills For A NewMR World 2016 Data activation is a tremendous opportunity to enhance and even transform how market research is done. Data activation enhances market research by linking various streams of […]
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