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Examining how Discovery Channel used their community to explore how the London Olympics were impacting viewer attitudes and preferences

Best practices in creating and maintaining community engagement

Where next for insight, research, and communities?

Leveraging online bulletin boards in global product and concept development

Universal Brands – Giving Brands Local Relevance

How to bring qualitative research results to life within the company

Mobile qualitative research: misunderstandings and miscommunications

Structuring Qualitative Results for Maximum Impact in Concept Testing

Marketing Through Intermediaries: Simulated Conversations Put You In the Room

Laddering Up to New Product Success – A Case Study

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