When should we ask, when should be measure?

Click here to access the slides When should we ask, when should be measure? Through a study conducted by Netquest to its panelists, we developed an initial hypothetical approach regarding their navigation; “People perform quite badly when remembering and evaluating […]

Fake News and the Impact on Market Research

Click here to access the slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest hit of fake news is becoming part of […]