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Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms.

Click here to access the slides Gen Z #NewruleZ: How to follow generation Z storytelling Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others had evolved to “micro opportunities” to connect, […]

Channeling the power of mobile messaging for consumer engagement

Click here to access the slides Navin Williams and Hollis Shi Festival of NewMR 2017 Messaging platforms are the most used Apps. In China 700+ million people are on WeChat and its dynamism has gone beyond messaging to purchase in […]

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