Click here to access the slides Re-envisioning Research with Mobile First Mobile First survey design has become a hot topic in recent times. While the call to Mobile First is considered by many to be part of the evolution from […]
Click here to access the slides Single Survey Design for Online and Offline Research Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is […]
Click here to access the slides No Title With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. Grid questions are used routinely in online surveys […]
Click here to access the slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify insights that might better the […]
Click here to access the slides Mark Michelson Festival of NewMR 2017 There are thousands of apps available for marketing research. But which apps are most useful for qualitative researchers? There are many mobile qual tools to use. Some are […]
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