Office Productivity: Creating Brain Friendly Environments

Click here to access the slides Office Productivity: Creating Brain Friendly Environments Every person loves being in nature. Natural sights and sounds attend to our psychological and physiological needs, promoting feelings of contentment and well-being. However, today’s working environments are […]

Insights from Nonconscious: Marketing That Talks Implicitly

Click here to access the slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say? Consumers behave irrationally because our decisions are managed by […]

Food for Thought

Click here to access the slides Cristina de Balanzo and Jeff Bowerman Festival of NewMR 2017 In recent years consumer neuroscience has become the ‘much talked about’ tool in the marketing process, but it has received less attention in how […]

Being a Start up in Romania

Click here to access the slides Adina Nica Festival of NewMR 2017 Adina Nica, Research Manager at Open-I Research in Romania discusses being a start up in her region. This webinar session in the Atlantic Monday part of the Festival […]

Neuroscience Explained

Cristina de Balanzo and Helen Rowe – Neuroscience – 2011 Cristina de Balanzo and Helen Rowe’s presentation to the NewMR Neurosience event