Consumers are irrational

Where next for insight, research, and communities?

Leveraging online bulletin boards in global product and concept development

Universal Brands – Giving Brands Local Relevance

Why Micro is the New Macro

Come to the light

Making Research Communities Mobile-Friendly: the Whys and How-Tos

Examining how Discovery Channel used their community to explore how the London Olympics were impacting viewer attitudes and preferences

Best practices in creating and maintaining community engagement

Marketing Through Intermediaries: Simulated Conversations Put You In the Room