Click here to access the slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often […]
Click here to access the slides Moving your focus groups online: rich qual insights via asynchronous online communities At a time when qual researchers are being told by the MRS to take their in-person research and do it online, this […]
Click here to access the slides How pop-up communities helped bring online qual to the mainstream Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and communicate insight. Run properly, they also […]
Click here to access the slides The art of listening Real qual is not about off- or online research, it is not about the amount of groups, it is not about fancy new techniques. It is about the art of […]
Click here to access the slides How to conduct successful online communities No Description Click here to access the slides
Click here to access the slides Feedback on the NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment, we conducted a chat survey looking at the Threats and […]
Click here to access the slides Lessons Learned from a Decade of MROC Use I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then. The platforms were clunky and choosing a supplier […]
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