Click here to access the slides Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, […]
Click here to access the slides Technology in Action A panel discussion with leading experts, what is happening, where are things going, what should people look out for? The panel comprises: Ray Poynter, Potentiate, UK Eileen Campbell, Reid Campbell Group, […]
Click here to access the slides How to weight online data – with Q&A The industry thinking on weighting nonprobability surveys is changing. Most online survey software doesn’t offer weighting, and traditionally the advice has been that weighting nonprobability surveys […]
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