Research and Insights: State of the Nation Review

Click here to access the slides Click here to access the slides   Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email The timestamps are included to help you jump directly to a point of interest.   [00:00:07.080] – Ray Poynter Welcome to the future Ray Poynter here, and I’m going to share my state of the nation with you about research and insights where we are and where we’re going. In a nutshell, what is my message? Yes, there is going to be more research in the future. We’re going to see more surveys, depth interviews, focus groups, ethnography, all sorts of research activities are going to increase, but it’s going to be less in quotes, market research. So let’s unpick that.   [00:00:41.460] – Ray Poynter There are two key changes that are happening and have been happening. The first, as we saw from an small and part in a study last year, nearly 50 percent of the research that’s conducted around the world is conducted internally by clients, and that percentage is growing. So that is changing the […]