Click here to access the slides Selecting Effective Product Claims in CPG/FMCG “What shall we say on the pack?” This question invariably pops up at some stage of the product development cycle. Managers want to know if consumers need to […]
Click here to access the slides Ray Poynter interviews Stan Sthanunathan In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it, and his vision of where marketing is going and how market […]
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