Topic: qual research

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Video & Slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the… 15 June 2023

Face-to-Face qualitative research in 2021

Video & Slides Face-to-Face qualitative research in 2021 Conversation with Ray Poynter and Bob Qureshi, joined by Holly O’Neill, Patrice Wooldridge, and Chris Hauck Bob Qureshi,… 25 March 2021