Click here to access the slides How pop-up communities helped bring online qual to the mainstream Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and communicate insight. Run properly, they also […]
Click here to access the slides The Problems and Challenges created by Observational Data The world of market research and insights are in the process of moving from a paradigm centred on questions to one centred on observation, for example […]
Click here to access the slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify insights that might better the […]
Click here to access the slides Corrine Sandler and Steve August Research Innovation 2016 How do you decide where in a store to put a new healthy snacking item? FocusVision and market research firm, Fresh Intelligence, utilized mobile research technology […]
Click here to access the slides Sue Bell AAA 2016 A qual perspective on AI, automation and agile market research Click here to access the slides
Click here to access the slides Finding and Communicating the Story – Lesson 2 – Qualitative This is the second lesson in the 6-part series. The series looks at how to find and communicate insight stories from data. This lesson […]
Click here to access the slides. Ray Poynter Find and Communicate the Story 1 of 6 The first part of a six part webinar series where Ray Poynter shows how to find and communicate the story in the data. Click […]
Edward Appleton and Aastha Tiku Festival of NewMR 2016 Edward Appleton & Aastha Tiku from Happy Thinking People discuss “Digital Hip-Hop Knock-outs in Mumbai”
Colleen Ryan Festival of NewMR 2016 Colleen Ryan, Head of Strategy at TRA advocates “Adding the Sparkle to Immersion Research” Colleen Ryan, Head of Strategy with TRA presents “Adding the Sparkle to Immersion Research“
Shobha Prasad Festival of NewMR 2016 Shobha Prasad, Director of Drshti Strategic Research Services presents “Cleansing the Lens: Towards 20/20 Vision”
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