Topic: quantitative research

Video & Slides Five Ways You Can Leverage ChatGPT for Insights In this research presentation, Ray Poynter demonstrates Five Ways You Can Leverage ChatGPT for Insights, from design, via… 16 July 2024 Video & Slides Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age,… 11 October 2022 Video & Slides How to Become an Irreplaceable Quant Researcher Thousands of quantitative researchers have great skills and experience but there are so few high-level opportunities for researchers.… 11 October 2022 Video & Slides Using Digital Behavioural Data for Insights With all the talk over the last year of a ‘new normal’ it has been important to understand… 21 July 2021 Video & Slides The Future – Back to Basics? We have seen the experimentation with Social Media, technology based data collection and Big Data as an alternative!… 24 May 2018 Video & Slides Ten years of looking after Coca-Cola’s data For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker… 8 November 2017 Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017