Click here to access the slides Five Ways You Can Leverage ChatGPT for Insights In this research presentation, Ray Poynter demonstrates Five Ways You Can Leverage ChatGPT for Insights, from design, via analysis through to reporting. Click here to access […]
Click here to access the slides Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, […]
Click here to access the slides How to Become an Irreplaceable Quant Researcher No Description Click here to access the slides
Click here to access the slides Using Digital Behavioural Data for Insights Presented by Mike Brown, Owner, Green Bird Consultants Limited With all the talk over the last year of a ‘new normal’ it has been important to understand what […]
Click here to access the slides The Future – Back to Basics? We have seen the experimentation with Social Media, technology based data collection and Big Data as an alternative! Apps and MROCS also have their place, and there is […]
Click here to access the slides Ten years of looking after Coca-Cola’s data For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker across 90+ markets. This means managing multiple local partners […]
Click here to access the slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper. But, this means much […]
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