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Topic: quantitative

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity Slides Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity 17 July 2014 Doing More with Less: Getting Greater Value from Mobile Quant Slides Doing More with Less: Getting Greater Value from Mobile Quant 17 July 2014 Agree/Disagree scales in online surveys Left, right, top, and middle thoughts Slides Agree/Disagree scales in online surveys Left, right, top, and middle thoughts 17 July 2014 People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity Slides People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity 17 July 2014 Contextual surveys – going asynchronous for more context Slides Contextual surveys – going asynchronous for more context 17 July 2014 Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option Slides Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option 17 July 2014 Common Method Variance – A threat to Quality of data Slides Common Method Variance – A threat to Quality of data 17 July 2014 When is Less More? Slides When is Less More? 17 July 2014 The ‘science’ of creating good graphs Slides The ‘science’ of creating good graphs 17 July 2014 Segmentation 101 Slides Segmentation 101 17 July 2014