Topic: Research Games

Book Interview with Betty Adamou

Video Book Interview with Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, is interviewed by Ray Poynter for the latest… 6 May 2021

Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection

Video & Slides Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how… 1 November 2019