Gamification: The Challenge of Rules

Click here to access the slides Pete Cape Opportunities and Challenges for MR 2017 We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience for the participant. So what stops us doing […]

Is Innovation The Cure For The Respondent Blues?

Click here to access the slides Is Innovation The Cure For The Respondent Blues? We recently conducted the GRIT CPR Study, a global study with consumers on their view on market research as well as the bi-annual GRIT study among […]