Qual + Social = Complementary Insights, A Case Study

Click here to access the slides Click here to access the slides   Transcript of recording with Katrine Noelle – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:07.290] – Katrine Noelle Good morning, my name is Katrina Noel, I’m so happy to be here today to talk about the complimentary insights of both qualitative insights and social media listening. This whole presentation is based on a pro bono study that we did in twenty twenty, and that allows me to present it fully as a case study and super grateful for our generous clients for that ability to do so. Just a little bit about me before we get started. I’m sort of an Insight’s industry lifer.   [00:00:36.570] – Katrine Noelle I’ve been running No Research, a qualitative consultancy for about 18 years now and about five years ago launched Scud Insight’s, which is a separate company that focuses mostly on decision making for business leaders. But today, we’re not here to talk about either of those companies, but here […]