Click here to access the slides How to use Flow Charts in Survey Design As researchers, we often balance our desire for detailed insight with the need to design engaging experiences. Smart survey scripting is one way in which these […]
Click here to access the slides Feedback on the NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment, we conducted a chat survey looking at the Threats and […]
Click here to access the slides The magical power of play One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that the often used Matrix questions seem to demotivate participants. I think […]
Click here to access the slides Betty Adamou book interview with Ray Poynter on NewMR Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed by Ray Poynter about her book, who […]
Click here to access the slides Re-envisioning Research with Mobile First Mobile First survey design has become a hot topic in recent times. While the call to Mobile First is considered by many to be part of the evolution from […]
Click here to access the slides Single Survey Design for Online and Offline Research Focusing on the mode of connecting with the participants is so 2001. They key to success is to have a single survey experience, something that is […]
Click here to access the slides The online survey quality guideline by JMRA No Description Click here to access the slides Presented by Noriko Kishida and Tomoaki Murakami In Japan, online survey is the most used research method. The Internet […]
Click here to access the slides No Title With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. Grid questions are used routinely in online surveys […]
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