Click here to access the slides Amplifying Online Survey Response: SMS Survey Advert Technique It is said that SMS has a 45% response rate, vs email which has 6%. It time for Researchers to optimize already existing platforms to achieve […]
Click here to access the slides Leigh Caldwell and Lizzi Seear Research Innovation 2016 Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience. It has progressed from qualitative exploration of biases, […]
Click here to access the slides Sue York Research Innovation 2016 What are the key trends and differences in mobile research around the world? In this presentation, Sue will highlight the key things that researchers need to know. Click here […]
Click here to access the slides Colin Ho Research Innovation 2016 We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into consumers’ perceptions and emotions. We web scraped and analyzed 7,000 online […]
Click here to access the slides Raj Sandhu Research Innovation 2016 Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers wonder if this is the latest fad, or if BE holds […]
Click here to access the slides Betty Adamou Research Innovation 2016 What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go generates (like actually leaving the house, discovering new areas, and working […]
Click here to access the slides Melanie Courtright AAA 2016 Research Automation Click here to access the slides
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