Real qual for real Research and Development
Click here to access the slides Real qual for real R and D Real qual isn’t just focus groups. It doesn’t have to be IDI’s. It can be digital, it can be agile. It’s about the depth of understanding and […]
One App Instead of Lab: how to optimize mobile experience and conversions with right user testing
Click here to access the slides One App Instead of Lab: how to optimize mobile experience & conversions with the right user testing 70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically […]
What are the true unmet needs of qualitative researchers in 2017?
Click here to access the slides What are the true unmet needs of qualitative researchers in 2017? Qualitative researchers are always looking to uncover the needs, behaviours and emotions of others, in order to identify insights that might better the […]