Human-centricity from CX to HX

Click here to access the slides Click here to access the slides   Transcript of recording with Ray Poynter – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:05.060] – Ray Poynter Hi, Ray Poynter here, and I’m going to be talking about the shift from SCIEX customer experience to Ajax human experience, really starting to think about human centricity. So let’s have a look at how we got here and what the market situation is today that faces brands. We have had for some time now product parity. It’s very hard to produce a product that is fundamentally better than the products that other people can produce. We are increasingly seeing service parity. Two providers can provide the same level of service if they focus on it, we know what is required, we know what the tools are, we know what the methods are.   [00:00:57.250] – Ray Poynter So increasingly the lead brands. Provide that high level of service, the discount brands provide a set level of service, so within […]

Inclusive Research – Making research accessible to people with disabilities

Click here to access the slides Click here to access the slides Extra Resources! In the presentation, Lauren referred to some extra resources. You can download these by clicking here.   Transcript of recording with Lauren Isaacson – generated automatically by HappyScribe which means it will be about 80% accurate – if you spot confusing errors, please email ray@new-mr.com. The timestamps are included to help you jump directly to a point of interest.   [00:00:09.950] – Lauren Isaacson Hello, I’m Lauren Isaacson, and I’m a market new research consultant from Vancouver, British Columbia, on the west coast of Canada. Now, I’ve known a lot of accessibility proponents in the community. I’ve been working in the works for a few years now. And the conversations I’ve been hearing from the U.S. design and the programming area, things they talk a lot about accessibility and what that means and how to achieve it and how important it is. But I never hear it coming from the research community or very rarely do I hear it coming from the research community.   [00:00:47.270] – Lauren Isaacson And I believe that needs to change. Now, before we begin, I just want to thank my […]