AI for Marketing & Product Innovation: Interview with author Stan Sthanunathan
Webinar: Tuesday 18 December, 10am New York (3pm London, 11pm Singapore) – click here to register.
In this webinar interview, Ray Poynter will interview Stan Sthanunathan about the book, his motivations in writing it, and his vision of where marketing is going and how market research should respond to the challenge of change.
Unilever’s Stan Sthanunathan has for several years been at the forefront of challenging market research to re-think its game and to meet the new and evolving needs of companies like Unilever and Coca-Cola. Now, Stan has, as a co-author, written a book that looks at how Artificial Intelligence can be leveraged for Marketing and Product Innovation. The book is published by Wiley and can be obtained in electronic and paper format.
Access all the slides and recordings from NewMR webinars back to 2010
You can access the slides and recordings of our webinars back to 2010 from our Play Again page, or you can use search (by clicking on the magnifying glass in the top right of this page) to look for specific topics.
At the ASC Conference, 15 November 2018, London, we gave a presentation reviewing the sort of Artificial Intelligence being used in 2018 in the field of market research. This presentation was based on a survey, interviews with industry leaders, desk research and our own experience. We have now written a report based on the research we conducted and you can download it from this post.
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