One of the questions I get asked quite often is about the advice I would give to people entering the market research profession. People are aware of the changes being wrought by DIY, big data, the decline of surveys, in […]
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
This post looks at the definition of qualitative research and has been produced as part of a project I am doing with the University of Georgia’s Principles of Marketing Research team to update their Mobile Market Research course. Your thoughts […]
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