AI Dominates the agenda at esomar Congress 2025, Prague
The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was artificial intelligence. From the exhibition floor to the presentation sessions and corridor conversations, AI was the connective tissue running through the programme. What had been emerging in previous years became fully mainstream in 2025. Far from being a specialist topic, AI now underpins the methodologies, business models and strategic debates across the market research and insights industry.