We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.
In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.
Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola, about the future of client-side insight functions.
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design .
Posted by Ray Poynter, 11 March 2019. You can access all of the presentations (slides and recordings) from the Festival of #NewMR from our Play Again page. The Play Again page lists the presentations in the sequence they were shown. In the section below we have arranged the presentations by theme. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the future for a larger and more vibrant market research, Joaquim Bretcha, President of ESOMAR. Ray Poynter interviews Joaquim about his vision for the future of market research and ESOMAR’s role in it. Trending Tuesday, Ray Poynter, Lenny Murphy, Melanie Courtright & Lucy Davison. A panel discussion about the key trends in market research and insights in 2019. Challenges in the workplace, Kristin Luck, Luck Collective. The results of a WIRe (Women in Research) study into employment conditions in the market research and insights industry. Diversity in Conference Speakers in 2018 reviewed, Annie Pettit. A comparison of the gender ratios in market research conferences between 2016 and 2018, International Women’s Day Panel Discussion, Barbara Leflein, Andrea Jackson, Annie […]
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.
Ray Poynter and Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights.
Are you asking survey questions the way you were taught 20 years ago, or are you learning from recent ‘Research on Research’?
Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with new thinking and new technologies.