Neil Gains
Tapestry Works SingaporeBiography
Neil helps build cultural sense for brands and businesses through deeper understanding of the emotional, experiential and cultural drivers of human behaviour. Neil is Managing Partner of TapestryWorks, founded in 2010, and also a Fellow at the Institute on Asian Consumer Insight, hosted by NTU. He is the author of Brand esSense, published by Kogan Page in 2013 and a regular writer, speaker and trainer on culture, psychology and brand stories. He has lived in the UK, Indonesia, China and Singapore and works across Asia and beyond.
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Mike Sherman, Neil Gains | Less is More: Delivering Value (Not Just Reams of Data From Your Research) | ||
| Neil Gains | Visualizing emotions: Measuring motivations simply, quickly and intuitively | ||
| Hafitri Wahyu Anggraini (Happy), Neil Gains | Do Western brands understand the needs of Muslim women in SE Asia? | ||
| Neil Gains | Finding the Right Emotions: A picture paints a thousand words | ||
| Angela Cross, Neil Gains | Film, Co-Creation and Story: Making Insights Emotional and Impactful | ||
| Neil Gains | Asking Questions Without Asking The Question | ||
| Neil Gains | Star Wars, Story and Market Research | ||
| Mike Sherman, Neil Gains | Less is More: Getting Value (Not Just Reams of Data) From Your Research |