Sima Vasa

Founder and Chief Evangelist Officer, Paradigm Sample USA


Sima is a passionate, curious, and successful entrepreneur in the mobile/online data collection space. She enjoys being on the forefront of trends in research, specifically utilizing mobile technology and targeting harder to reach audiences. On her personal side, Sima enjoys spending time with her family and enabling a positive influence in the community by helping those around her.

With a deep, longstanding set of skills, Sima takes pride in building and growing market-research businesses. She is the Founder and current CEO of Infinity Squared Ventures, an organization focused on accelerating new and emerging businesses in the market research space – specifically in the areas of capturing consumer insights from Millennials through creative mobile platforms.

In addition, Sima co-founded Paradigm Sample where she continues to serve as Chief Evangelist Officer. Prior to Paradigm, Sima was a Senior Partner at Momentum Market Intelligence, the President of NPD Techworld at The NPD Group, and the Program Manager of IBM Market Intelligence Group.

Sima enjoys sharing her knowledge by actively engaging in the ongoing conversation that shapes the market research space. She has been a featured speaker at Insight Innovation Exchange (IIEX), IIEX Health, Marketing Research Association (MRA), The Market Research Event (TMRE), SampleCon, American Marketing Association (AMA), and several client roundtables. Sima serves on the Board of Directors Paradigm Sample. She also holds influence as a member of the CASRO Sample Metrics Committee.

A former member of the Young Presidents’ Organization, Sima has earned her BS in marketing from Drexel University, followed by MBA in finance from NYU Stern School of Business. Sima enjoys being an active community leader, regularly volunteering in causes that benefit the environment, empower and instill confidence in young women, and bridge relationships with the young and elderly communities.