Creating a new type of Research Deliverable with a Custom GPT

Here is a post that shows how you can use custom GPTs to create better deliverables for your clients. Let them leverage the power of LLMs to bring your work to life.

Using Custom GPTs to Create Innovative Client Deliverables

Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the user.

6 Ideas for using Custom GPTs

Here are six ideas for you to start using Custom GPTs in the field of market research and insights.

How to Automatically Analyse Google Forms Data with AI

Here is a tool that let’s you use AI to automate the analysis of surveys conducted via Google Forms.

Can I upload CrossTabs to ChatGPT?

This post looks at how you can upload market research crosstabs to ChatGPT to help find the story in the data? The answer is yes, up to a point, if done carefully.

The Impact of China’s AI Revolution: What Market Researchers Need to Know

Until this year the assumption was that the USA was leading in AI and China was way behind. However, as this post highlight, the balance is changing, in China’s favour.

DeepSeek – a new Generative AI from China that is challenging ChatGPT and America

DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s AI is causing shockwaves in the AI community because of the speed at which it has developed, and it appears to have developed models that rival or exceed the performance of established industry leaders like OpenAI and Google but at a fraction of the cost. Its latest breakthrough, DeepSeek-R1, is a ‘reasoning model’ akin to ChatGPT o1 (the latest model released by OpenAI).

Creating a Questionnaire Library with ChatGPT

One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and discussion guides they produce and, at the same time, speed up the production of a first draft. In this post I show how to use ChatGPT to create and use these libraries.

Asking ChatGPT for advice about research methods – a Kano example #AI Tip

Two or three times a year I receive a message from an agency saying their client wants to do a study using the Kano Model. They ask whether I can explain it to them so they can respond. In the future, they will get a faster and cheaper answer by asking ChatGPT (or any other leading AI platform). I also get queries about various techniques, such as MaxDiff, ServQual, and Driver Analysis. ChatGPT will respond faster and cheaper than I will to all of these.

#AI Tip – Ask AI for multiple suggestions, to leverage the human element

Here is another tip from my courses on how to use Copilot and ChatGPT for market research and insights. Generative AI can be used to ask for suggestions on how to do a specific task. For example, we might ask the AI platform to design a research project. However, I have found that it is a good idea to ask for multiple suggestions.