QRCA in Berlin

The Future of Qual

Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to share my thoughts on The Future of Qual. I will share my message in this note and add a bonus insight I could not squeeze into my presentation.

image of AI predicing

The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections

I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections  and the second was to forecast what the closing share price for Tesla would be in two weeks from the forecast. Both forecasts turned out to be interesting, as I will show below.

Interrogating a Report

Using Custom GPTs to Create Innovative Client Deliverables

Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the user.

Can I upload crosstabs to ChatGPT?

Can I upload CrossTabs to ChatGPT?

This post looks at how you can upload market research crosstabs to ChatGPT to help find the story in the data? The answer is yes, up to a point, if done carefully.