My take on social media – Sue Bell

Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the other posts in this series. Over the last few months, we have been conducting a bit of an experiment (using the term in its everyday sense) with the Susan Bell Research Facebook page. At least twice a week, we post links to a recent blog, or a tip or quote about the kind of research we conduct. We also regularly share other people’s content there. For example, we have shared 3rd party content from ESOMAR such as the recent article on Qualitative Research and Flex MR’s article about nurturing your consumer panels. Why are we doing this? We are putting into practice a core belief about communication which is that to communicate clearly you should ‘show’ not ‘tell’. As Mark Twain put it: ‘Don’t say the old lady screamed. Bring her on and let her scream.’ (Mark Twain) Creative or very visual agencies can use website design to convey a creative image, but it is more difficult for specialist service agencies like ours to use websites to demonstrate what we do. Efforts to explain tend to become words, words and more words […]