What about the first-mover disadvantage?

Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of Napster (Shawn Fanning and Sean Parker) and the difficulty they have had in coming up with a successful second presence in the […]

Asking the wrong questions gives you the wrong answers!

A very large part of market research is based on asking people questions, for example in surveys, focus groups, depth interviews, and online discussions. In general, people are very willing to answer our questions, but the problem is that they […]

My take on social media – Gaelle Bertrand

Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle contributed to the #IPASocialWorks ‘Measuring Not Counting’ project – and is slightly different to most of the other posts in this series […]

My take on Social Media – Kristin Luck

Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of the other posts in this series. After spending my childhood on a farm in rural Oregon without television or even a touch […]

What’s your take on social media?

We at NewMR are keen to hear the different ways that market researchers approach social media. We are interested in the private use, the brand building use, and the research use. We have invited a variety of people to share […]