What advice would you give to somebody entering the market research profession?
One of the questions I get asked quite often is about the advice I would give to people entering the market research profession. People are aware of the changes being wrought by DIY, big data, the decline of surveys, in the moment research, etc, and wonder how should new entrants best prepare for an uncertain world. Having had plenty of time to think about it, I would suggest thinking about skills and choices in three groups. Essentials Specialisms Interests/passions However, before looking at these three, I will start by answering a bigger question, ‘would you recommend joining the market research profession?’ My answer is a definite yes! There will be an interesting, vibrant, and profitable research industry for at least ten years, and, frankly, that is about as far into the future as most young people should be looking. The skills learned in market research can be readily applied elsewhere, the money is not bad, the people are mostly great, and the work can be fun (but stay away from doing the repetitive bits of trackers). Essentials There are some things that everybody looking to be successful in market research should master and I think these are: Understanding the role […]