Start Future button

The key areas of innovation in Market Research in 2017?

In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at the forefront of showcasing innovative MR and we want to ensure that 2017 is another leap forward. IIeX will be held at Beurs van Berlage in, Amsterdam from 20 to 21 February 2017. You can see the slides and videos of many of the presentations by clicking here. In good NewMR fashion I would like to crowdsource ideas for where the cutting edge is going to be in 2017. Here are a few questions and I urge you to either: enter your suggestion below as comments, or contact me directly via   1 – What cutting edge topics should IIeX should cover in 2017?   2 – What companies are you keen to hear more about?   3 – What new thinking is most worth sharing?    4 – Which new technologies are you most interested in?  BTW, if you think you or your company meet one or more of these four criteria, give yourself a shout out below […]


5 Rules for How to Chair a Conference or Webinar

OK, to some extent I am going to stick my neck out here, and I would love to hear alternative opinions. I am lucky in that I have chaired hundreds of sessions at conferences, webinars and workshops, with audiences ranging in size from over one thousand through to just two. Note, I am not going to cover, in this post, how to help create and curate an event – the focus of this post is entirely about the event on the day. Let’s assume that somebody else has selected the speakers, the topics and checked the presentations. Rule 1 – It’s not about you You should be honoured that you have been selected to chair the event, and it is probably going to be good for your profile, but it is not about you. Your role is to make sure that the objectives of the organisers, the presenters, and the attendees are met. What does this mean? It means no long introductions for the session, you, the speaker or anything. No stories about you (e.g. ‘This reminds me of the time I first saw Hans Rosling present …’). You only ask questions if the audience doesn’t come forward with a […]