Over the last few years there have been many calls for market researchers to stop using significance testing based on assumptions of random probability testing to measure the potential impact of sampling error. For example, Annie Pettit writing in The […]
One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people think there is an association between standardisation and a lack of creativity. However, standardisation does not need to create a cookie-cutter approach, […]
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