Nut and bolt

Why should I use international standards?

The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Space is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. – Douglas Adams And now data […]

Image depicting Agile

What is Agile Market Research?

Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment is the word ‘Agile’. However, there is not a lot of clarity about what exactly it means and how it should best […]

Image representing open data

Open data, what does it mean and why do we need it?

The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. There is a common misconception that open data means making data public. This is one, very narrow, way of opening up data. […]

Big Data

Big data, what is it and will it be here to stay?

The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Although the term “big data” has been in use since the 1990s, it has gained popularity massively over the last 5 years. […]