What is the best way to present numbers?6 tips for better conference presenting
A couple of weeks ago I was at a conference in Lisbon and spent five days listening to some very smart people share some really valuable information (see my summary of new findings in mobile market research). However, many of the presentations at the conference were rendered less impactful because of the way the presenters showed numbers. There are some easy ways to make numbers more accessible and impactful, and in this post I share a few of them. Note, this post does not focus on data visualisation – that will be another post. This post looks specifically at six easy steps you can take to ensure that the numbers you display can help tell the story, increase engagement, promote understanding, and make action more likely. 1) Use Fewer Numbers The first tip is to simply use fewer numbers. Imagine that you had to pay 5 dollars for every number you included in your presentation; you would soon cut back the quantity of numbers. The key question to ask is whether each specific number says something useful. If it doesn’t, drop it from the presentation (even if it stays in the background data, notes etc.) Instead of showing the top ten, […]