What is brand authenticity?
What is brand authenticity? Post by Ray Poynter highlighting the three elements of authenticity.
What have ten years of webinars taught us about Market Research and Insights?
NewMR have been running an online Festival of market research since 2010. Read what the last ten years have taught us.
Want to answer a research question? Start by finding out what is already known
When seeking to answer a question one key, first step is to assess what is already known. In this post Ray Poynter provides advice on 6 things to look out for.