Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at speed.
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