Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
Good technology is mostly unseen
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
How Harmoni helped when I had a ‘need for speed’
Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at speed.