One of the topics generating the most heated debate in the AI/MR/insights arena at the moment is that of synthetic data. Here is my take on what it is, why it will be such a large part of what we do in the future and some of the key steps we need to take.
In June, NewMR conducted a study with 270 insight professionals to establish a benchmark for the state of the research industry.
The main message from this study is that the insight professionals we spoke to tend to be optimistic about the state of insights. When we collect the next wave of data later in the year, we will get a better indication of the way things are going. However, it is also important to note that 10% of our participants described themselves as pessimistic about the state of insights.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.