Optimism about insights

Most researchers are optimistic about insights

In June, NewMR conducted a study with 270 insight professionals to establish a benchmark for the state of the research industry.

The main message from this study is that the insight professionals we spoke to tend to be optimistic about the state of insights. When we collect the next wave of data later in the year, we will get a better indication of the way things are going. However, it is also important to note that 10% of our participants described themselves as pessimistic about the state of insights.