NewMR produced the second wave of its study of optimism and pessimism in the insight and research ecosystem. Here are the top findings and a link to the full report.
In September, NewMR conducted a study with research and insight professionals to understand the state of research and insights. We will be writing a report on this study next week and sharing the results, but this week we have been experimenting with the data. On Monday and Tuesday, I presented sneak peeks of the study, looking at what insight professionals thought were the main positives and the main negatives of the research industry. Today, I want to share a summary of the data generated 100% via AI using a tool called ResearchWiseAI.
Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and insight professionals. To balance the picture, this post looks at what researchers and insight professionals see as the positives, answering the question, “What are the most positive things about the insights and research world in 2023?”
In September, NewMR ran a study focusing on the research industry, looking at levels of optimism and pessimism, topics that were seen as positive and negative, and plans for the near future. This study will be analysed over the next week, and a report will be released shortly.
As a first step in conducting the analysis, I looked at a word cloud of the open-ended comments using NewMR’s Word Cloud Plus. The results are interesting and I thought I would share them as a teaser for the upcoming report.