Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin on behalf of ESOMAR. It was a fantastic event with leading-edge, innovative, and sometimes challenging presentations from North America, Africa, India and Europe. I also had the honour of being allowed to share my thoughts on The Future of Qual. I will share my message in this note and add a bonus insight I could not squeeze into my presentation.
One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this post, I explain what a context window is and why it matters.
I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections and the second was to forecast what the closing share price for Tesla would be in two weeks from the forecast. Both forecasts turned out to be interesting, as I will show below.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.